A survey taken by Ms. Bird of those who bought her local factory outlet guides confirms that fact. Even four years ago, when the survey was taken, the average customer's salary level was about $30,000 a year. Outside that inner sanctum, the siege mentality prevailed, for good reason. In India, where so many of those watching tv are clearly impressionable, the media should be more careful. It isn't.
Will a customer dip in to his/her wallet to take out cash to buy your product that is the litmus test for most start ups and their efforts.Start selling your idea to people you meet (trains, planes, friendly discussions, start up meetings.) and you will learn immensely from the discussions.Do not wait for the nth iteration. Sell your product from the first version onwards, in fact, prototype onwards.Most of the time, you cannot imagine a perfect product alone and neither can a customer explain it on his/her own.You incentivise your sales guy to sell the moon and then run away. Left behind are two poor chaps.There a customer who is struggling to find the moon and there is a support representative who is trying to make the customer believe that is actually the moon.Instead, make the sales team also responsible for support (it is perfectly possible).
